January 11, 2019
Let’s talk about how you can maximize your wedding photography investment!
You hear the saying all the time, that a picture is worth a thousand words. So, it’s no doubt absolutely true for your wedding day. It is a day full of such love and wonder, special moments and the most amazing deep emotions that you could ever imagine. Long after the cake has been eaten and the dress has been preserved, your pictures (and video) will remain as the most tangible remnant of your wedding day. It will be a strong symbol of your enduring love and commitment to one another.
For this reason, and if I had to do everything all over again, I would sink my ENTIRE wedding budget into wedding photography. Maximize your wedding photography investment – the good news is that it doesn’t have to be complicated! And here are some tips! If I had to re-do the I do, I’d “Rent the Runway” for my gown or DIY my invitations. I’ve always been sentimental and so when it comes to budget, I confess that the ideal trumps the practical at this stage in life. And yet where there is a will, there is also a way to allow your wedding vision to shine through with confidence knowing that you have made the right investment.
Recently, I had a mother of the bride ask me my tips and advice to maximize your wedding photography investment. I felt it was a great question and something that I wanted to share here for all the brides to be. Will you do me a favor? Will you just imagine for a minute that I am NOT a wedding photographer? Imagine for a minute that I’m your matron/maid of honor or your favorite aunt. And I’m just chatting with you casually about the ins and outs of a wedding day and how you can get the most out of your photography investment.
The most important of all considerations, in a nutshell, is having a generous timeline. By this I mean that wedding photography is way more than just “snapping a few pictures” while you say I DO. It’s the entire process, the transformation of becoming the BRIDE. And it is the process of two becoming ONE. There are so many special moments that happen on that day, but things that can get lost as the day tends to go by in a blur. However, when you look back at your photos, you will be reminded of all the moments that lead up to your BIG “I DO” and your exit as HUSBAND and WIFE.
Think about your details and the little things that make your story uniquely yours. You will want to document many aspects of your bridal attire. You’ll want images like shoes, jewelry, hairpiece, veil, dress, perfume, florals along with the invitation suite and vows. Including your family’s legacy is also one beautiful way of sharing your joy with them. And these special photos make great gifts to parents and grandparents. Details are one way your story is personalized to you as a couple on the journey to becoming one.
Incorporating the 1st Look. What is a first look? Simply put, it is a special moment between the bride and the groom where they have a quiet private moment to meet before the ceremony. The photographer captures this and may even plan to do family photos prior to the wedding as well. For the traditional types, sometimes the concern comes up about seeing the bride prior to the ceremony. And if it does, I usually suggest an alternative, like exchanging gifts or a letter, or when appropriate, praying together.
These images are stunning, intimate, show raw genuine emotion, and heighten anticipation. Couples who decide to incorporate such moments receive ~ 20% MORE images in their wedding gallery. And one last note here, for folks who choose to do a first look PLUS the family photos prior to the ceremony, they then also get to enjoy cocktail hour with their friends and family. In my experience, they are then more relaxed throughout the day! Who doesn’t want to run over to munch on the delicious food and grab a glass of wine?
Take the I DO’s and RUN for the hills! Well, maybe not “to the hills” but immediately after saying I DO and your exit – riding the wave of emotion and embracing the sacredness of your commitment to each other, consider having a 5 minute I DO candid moment with your photographer. If well planned, your just after saying I-Do’s photos will be filled to the brim with pure joy and raw emotion! A must-have for your photo album…
Front-load the reception! This is probably the most practical of all the Maximize your wedding photography investment tips! If you find that you have to work on a set budget and must trim hours somewhere – consider front-loading the reception activities. Most of the important events like the toasts, dances and cake cutting can be accomplished in 2 hours. And a staged exit is often a possibility. One more benefit is that for spring, summer and fall weddings this also means there is additional light available for photos.
Choose to include a second shooter. A second shooter can be a huge help to the photographer. This individual can capture the same moments from different angles, with different lenses and may photograph a totally different perspective. Consider the vows – while you are reciting your vows, the lead photographer may be locked in on the response and reaction of the bride and groom while the second shooter may capture grandparents holding hands or parent’s “eyes sweating.” A skilled photographer can do a great job to capture a variety of moments, but having a second shooter will go even further. Generally speaking, hiring a second shooter may be about a 10% additional investment with about a 20% increase in images in the gallery.
Take advantage of Golden Hour photos. For the spring/summer/fall weddings there is often the opportunity to sneak away for one more set of pictures between the bride and groom. A skilled photographer only needs about 10 minutes and I promise you you’ll be thrilled to have those additional 20-40 more images in your gallery from the amazing venue you chose for your wedding day.
Say YES to a package that includes engagement photos, even if you already have engagement photos. Being able to meet your photographer and work with them is a wonderful way to get used to the posing process and feel 100% confident heading into your wedding day. Your photographer will learn your level of comfortability with “PDA” and your even your quirks and likewise, you’ll learn about your photographer’s manner of speaking. When you meet again on your wedding day, it’s like linking with an old friend!
One last small detail – if your photographer offers albums you might ask about upgrades on albums prior to your wedding day. Often there will be incentives for including albums in your contract and they also make great gifts for parents (check!) and grandparents (check-check!). Let them do all the work for you as it’s a joy for them to serve you and your family in such a way.
While I might not be an expert in all things related to budget for weddings, I can say from experience – now as the person wearing the wedding photographer hat writing this blog, that I’ve been able to serve my clients well through offering guidance on the timeline and supporting options for my clients. Over and over I hear from my clients and especially moms and the bridal party say, “Wow, you captured everything I wanted and then some. You are so meticulous,” or my favorite, “When I look back at my pictures, it moves me to tears; it brings back all the emotions of our wedding day!”
That is when I know that I’ve done my job well. It is what I strive for with every single wedding I shoot. No two stories are the same. It’s important for me to capture the essence of who you are and what makes your love story authentically yours and only yours. At the end of your wedding day and for all the years after that when you revisit those photos, I want you to look at them and say, “We are so, so happy!” I hope that you found this blog post helpful in learning how to maximize your wedding photography investment!
pseudo matron of honor, pseudo favorite aunt and trusted wedding photographer,
P.S. A few wedding photos and then… (A few photos of my family and me! My husband is an active-duty Army officer and we have two littles age 7 and 4 who enjoy spending time together playing Jenga, dancing, anything-Paw Patrol and reading books).
P.P.S If you need guidance on what to ask when interviewing your wedding vendors, you will want to check out this blog post!